Transitioning from Corporate Executive to Entrepreneur

Michael Rustom, a seasoned sales professional in the information technology (IT) sector, has built a remarkable career by closing deals and nurturing a vast network of prospects and clients. Originally from Toronto, Canada, he studied at Queen’s University in Kingston, Ontario, before beginning his journey as an account executive at Sun Microsystems of Canada Inc., where he managed the company’s relationship with BMO Financial Group, one of Canada’s largest and oldest banks.

In 2005, Michael shifted from client relations to sales at Scalar Decisions. His impressive performance led to a series of promotions, culminating in his role as Vice President of Sales. During his tenure, he successfully expanded the company’s reach into new sectors, including mining, financial technology, and regional government.

In 2020, Michael Rustom Toronto  transitioned to Vice President of Business Operations at PCI, a Canadian aviation and aerospace firm, overseeing sales, marketing, human resources, engineering, and consulting. While he excelled in this role, he felt a growing desire to pursue his entrepreneurial instincts.

Just two years later, Michael launched his own consulting firm, Michael Rustom Inc., where he helps clients execute successful IT projects and provides expert sales advice. Since venturing into entrepreneurship, he has found professional and personal satisfaction, securing numerous new accounts while building a business aligned with his vision.

We recently spoke with Michael about his shift from corporate executive to independent consultant and business owner.

Q: What motivated you to leave your corporate career and start your own consulting business?

I had been thinking about starting my own company for quite some time. About two years ago, I decided it was finally time to take the leap. I felt I had gathered enough knowledge and experience to establish a brand that represented me. It was the perfect moment to take control of my career and create my own path.

Q: How has your transition from corporate executive to independent consultant been?

It’s been fantastic. Although, if you had asked me that six months in, my answer might have been different. The initial phase involved a steep learning curve. I was well-acquainted with IT and business-to-business sales, but the administrative aspects of running a business were new territory for me. I had to navigate the tax code for small businesses, which is quite different from what applies to individuals. Plus, in contrast to a corporate setting, I had no one to turn to for support. Once I accepted that I was fully responsible for everything, the process became much smoother.

Q: What has been the most rewarding part of running Michael Rustom Inc.?

The most fulfilling aspect is completing projects for new clients and witnessing their satisfaction. Knowing that my work significantly impacts their business is incredibly rewarding. Michael Rustom Toronto often leads to strong relationships and repeat clients. Ultimately, the greatest reward is the sense of autonomy I experience as I shape my own destiny. I appreciate that I’m advancing my own interests, which is a fantastic benefit of being in charge.

Q: What skills from your corporate career have been most beneficial in your consulting business?

All of them have been valuable. The training and experience I gained in client relations, strategic planning, and sales leadership are essential in this new phase of my career. My deep knowledge of information technology has also been a significant asset. I’m grateful to my former employers for providing me with these skills.

Q: For those dreaming of leaving the corporate world to start their own business, what do you enjoy most about being your own boss?

It’s not the carefree lifestyle some might imagine—not yet, anyway. Currently, I’m focused on delivering projects, acquiring new clients, and building the reputation of Michael Rustom Inc. It takes more effort than simply filling a corporate role. However, the freedom to make my own decisions and mold my business according to my values and vision more than compensates for the extra work involved.