Askia, can you share more about your role as Chief Growth Officer at DriveLine.ai and the key responsibilities associated with it?
In my role as Chief Growth Officer, I wear several hats, all focused on one critical goal: driving revenue growth and expansion. Through a multi-pronged approach that leverages strategic partnerships, comprehensive growth strategies, I am responsible for propelling DriveLine to market leadership.
My key responsibilities include the development of strategic partnerships and alliances, implementing comprehensive growth strategies, identifying and leveraging category and industry trends including new market opportunities, and the productization of our audience and location intelligence.
Beyond these key responsibilities, I also contribute to other areas which support our growth including working closely with our product and business development teams, to ensure alignment and collaboration across the organization.
Could you share your perspective on accelerating the adoption of web3 technologies and its impact on digital campaign performance?
In order to accelerate the adoption of web3 and facilitate the future we want in web3, the advertising industry needs to take a collective step backwards. Web3 technologies present a transformative opportunity for brands to connect with audiences and enhance digital campaign performance but we need to go back and do the work of highlighting its real-world applications and demystify web3 concepts. Web3 platforms facilitate direct interaction with consumers, fostering stronger connections. From a consumer perspective, we may be closer than we think but we need to change the frame to have a clear picture. I believe simplifying user interfaces is vital for wider adoption, enhanced engagement and participation opening the door to a novel way for brands to monetize their offerings.
How do you stay ahead of the curve in identifying consumer trends in digital campaign performance, especially in the context of evolving web3 technologies?
Being imaginative and entrepreneurial, I have always been eager to understand and solve for the evolving needs of consumers. Consumer trends have been my bread and butter, so I relish in the challenge of staying ahead of the curve. Marketers sometimes forget the dynamic nature of consumers. Delving into user behavior and gleaning insights at the intersection of physical and digital worlds is truly fascinating to me – I am excited to be at the forefront of this long emerging trend and to have the ability to help businesses navigate reaching their target audiences in web3.
Becoming a certified metaverse expert, deepened my understanding of consumer behavior and interaction. I follow the latest developments in blockchain, NFTs, and DAOs, to understand how these immersive technologies can be leveraged to deliver a paid media outcome and how they are being used to monetize content, products and services.
As consumers continue to adopt and interact with immersive content and worlds, businesses will need to adapt their marketing and creative strategies to reach them in new ways.
To Know More, Read Full Interview @ https://ai-techpark.com/aitech-interview-with-askia-underwood/
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