Mr. Kalif, we’re delighted to have you. Could you please tell us a bit about your professional journey? What inspired you to co-found ReasonLabs?
Before co-founding ReasonLabs, I spent years in the industry within R&D roles, working to develop products and systems that protect people. I joined forces with Andrew Newman to build ReasonLabs on the common belief that every consumer deserves to benefit from enterprise-grade protection. Until that point, the best cybersecurity had always been saved for large companies because companies thought they suffered the more dangerous threat. We knew that to be false – malware doesn’t discriminate between large corporate networks and home users. This led us to create ReasonLabs and embark on the mission of protecting every home worldwide.
For those who might not know, can you give a brief overview of ReasonLabs and how your products cater to today’s cybersecurity needs?
ReasonLabs’ mission is to provide home users with the same level of cyber protection that the world’s largest enterprises have. Malware and cyber attackers do not discriminate between corporations and home networks and everyone should be protected from next-generation threats.
Our flagship product, RAV Endpoint Protection, is the first consumer-focused cybersecurity product featuring Endpoint Detection & Response (EDR) technology. That plus our other products like RAV VPN and Online Security, combine to form a multilayered solution that safeguards home users’ privacy and digital identities.
How has AI changed the cybersecurity landscape, especially for consumers? Can you share some specific examples where AI has made a real difference?
Cyber-attackers leverage AI in all kinds of ways that affect consumers, but none more than with advanced phishing and social engineering attacks. It used to be fairly easy to recognize these threats, but AI has helped take them to new heights. From the security perspective, AI enables us to provide consumers with next-gen security, like our RAV Managed EDR technology. This EDR, with help from AI, helps us evaluate billions of data points and identify attacks against consumers in real-time, 24/7 protection.
Identity theft is a big concern for many people. How does ReasonLabs tackle this issue, and what innovative solutions have you come up with?
Identity theft is a huge problem that can wreak havoc on people’s lives. Providing identity theft defense is a core element in our cybersecurity suite and we do it through protection, detection, and remediation. Consumers can look to the RAV Online Security browser extension to find these services.
Concerning protection, the extension prevents data leaks and secures against phishing attacks. By working with RAV Endpoint Protection’s EDR technology, the extension can detect next-generation threats including ransomware that can lead to identity theft. Insurance is offered as a means of remediation to ensure there is recourse if something does ultimately happen.
To Know More, Read Full Interview @ https://ai-techpark.com/aitech-interview-with-kobi-kalif/
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